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Rudy Rockstar

Rudy Rockstar
100-100-1000 / Collaborate, NJ 10000

Profile

  • 17 years of proven leadership in world-class food manufacturers: Fortune 500 and private label.
  • Led organizations through transformation and growth to increase revenue, launch new products, and expand market reach.
  • Created and executed aggressive business plans, budgets, and category management strategies.
  • Recruited, mentored, and promoted a large team of professionals, including, Sales, Marketing, HR, Operations, Quality, R&D and executive team member, instilling a culture of collaboration and customer focus.

Expertise:

  • Division Restructuring
  • Business Development
  • Strategic Alliances
  • Succession Planning
  • Market Penetration
  • P&L Management
  • Critical Negotiations
  • Cross-functional Leadership 
  • Market Expansion
Professional Experience
Company Name,
Philadelphia, PA
2014 to Present
One to two-line company description.
Senior Vice President,
(2017 – Present)

Reporting to the COO, spearheaded turnaround of declining Foodservice division with annual sales revenue of $1.2 billion. Managed a team of 175, including 8 direct reports, across Field Sales, National Accounts, Trade Marketing, Customer Service, and R&D. Achieved profitability by year 2.

  • Led integration of 4 sales operations into 1, reducing operational expenses by $4 million while improving customer satisfaction scores.   
  • Spearheaded a transition of revenue base from 50% to 85% premium brand and custom brand products over historical focus on commodity products, improving sales results and profits by an average 28%.
  • Cultivated joint business relationship with Gordon Foodservice from single point of contact to a strategic partnership, delivering $90 million top line revenue and 10% profit increase over 3 years.
  • Spearheaded new go-to-market strategy across sales organization resulting in engagement of national account customers to partnership status over a 2-year period.
  • Significant accomplishments with Wendy’s, Outback, Chick-fil-A, Applebee’s, McDonald’s, TGIF’s, and other QSR/Casual Theme venues. 
Test 1
Vice President, Specialty Channel Sales,,
Stamford, CT
(2014 – 2017)

Reporting to the President, Specialty Channels, led organization and accelerated growth plan for $1.8 billion Specialty Channels division. Led sales organization of 80 including direct team of 5 across Club, Convenience and Value channels.

  • Led re-organization and accelerated growth plan. Conducted a broad-based assessment of core business processes to identify areas for cost reduction, process improvement, new product development, market expansion and competitive advantage.
  • Re-structured leadership team with headcount neutral strategy, promoting 4 Directors and 3 emerging Manager level sales leads.
  • Exceeded volume and profit plan in two consecutive years. Achieved record division volume growth of +17.1% and +13%.
  • Developed and rolled out new marketing deployment initiatives to increase new customer acquisitions, including Wendy’s, McDonald’s, and US Foods, 42% over 2-year period.
Test 2
Company Name,
San Francisco, California
2006 to 2014
One to two-line company description.
Division Sales Manager – East,,
Baltimore, MD
(2011 to 2014)

Reporting to the Vice President of Sales, promoted to lead next generation growth for steadily performing eastern division consisting of 13 states, $100 million annual sales volume and $220,000 expense budget. Accountable for sales organization of 3 Regional Managers, 6 Territory Sales Managers and 12 Brokers. Held corporate headquarter responsibility for US Foods and various buying groups.

  • Negotiated 3-year contract with US Foods, reversing 5-year trend of flat to negative sales volume and negative relationships.
  • Achieved 22% sales growth (4% over budget) and 20% profit improvement in first year.
  • Created value-added marketing program projected to add $1 million to bottom-line profitability within first year of implementation.
  • Promoted 3 Territory Sales Managers to larger scope positions throughout company.
  • Awarded “______” in recognition of exceptional hiring, coaching and mentoring practices.  
Test 3
Regional Sales Manager,
Walnut Creek,
(2008 to 2011)

Reporting to the Division Sales Manager – West, promoted to spearhead turnaround of declining market for the Northwest territory with $90 million annual sales volume. Accountable for driving incremental sales through 6 brokers across Northern California, Washington, and Oregon as well as Sysco operating companies and key region chain accounts.

  • Increased territory sales 20% and positioned region for continued market expansion, accelerating customer face time and introducing innovative value-added solutions.
  • Launched aggressive introduction to the “competitively bid” markets and consistently achieved 40%+ growth for 3 years.
  • Turned around year-negative trend with Sysco Sacramento and Syscov Washington to increase SKU’s 30%, cultivating new relationships at executive and purchasing levels.
  • Converted 600 major regional chains locations from significant competitors.  
Test 4
Territory Manager,,
Orlando,
(2006 to 2008)

Reporting to the Region Sales Manager, led sales and profit growth of $5 million territories in the state of Florida. Responsible for Sysco operating companies, US Foodservice, independent distributors, and region chain accounts.

  • Awarded Director’s Club Award 3 consecutive years as one of 3 Territory Managers out of 65 Territory Managers. 
Test 5
Testing,
Testing
(Testing)
  • Division Restructuring
  • Business Development
  • Strategic Alliances
  • Succession Planning
  • Market Penetration
  • P&L Management
  • Critical Negotiations
  • Cross-functional Leadership 
  • Market Expansion
Testing22
Education
Master of Business Administration,
DePaul University, Chicago, IL
2006

Concentration in Finance and Accounting (Beta Gamma Sigma Honor Society/GPA 4.7) 

Bachelor of Science,
Villanova University, Villanova, PA
2004

Concentration in Business Management

Associations, Certifications, and Activities
Master of Business Administration DePaul University, Chicago, IL
2015 to Present
Concentration in Finance and Accounting (Beta Gamma Sigma Honor Society/GPA 4.7)
Bachelor of Science Villanova University, Villanova, PA
2014 to Present
Concentration in Business Management
Harvard Change Management
2019
Miller Heiman Group Certified Sales Professional
2016