Lisa 3 8.7.20

Lisa A. Wolf
6092381646 / Philadelphia, PA 19147

C-Level Executive & Entrepreneur

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Expertise:

P&L Management

Critical Negotiations

Market Expansion

Business Development

Professional Experience
Camden, NJ,
Campbell Soup Company
(2010 to Present)

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Vice President of Sales,
Chicago, IL
(2018 to Present)

     Relaunched Modern Table retail plant-based pasta brand with new product, pack, price and portfolio. Result: improved sales velocity 2X, launched best tasting vegan mac & cheese, improved gross margin by 7 % pts  

·         Led acquisition and integration of Heartland Harvest, a plant-based pasta, rice and snack manufacturer. Resultsecured intellectual property, enhanced gross margin and enabled new products and customers

·         Reset instant potato strategy to enable topline growth through brand consolidation, product innovation and new marketing + sales strategy. Result: grew market share in ’18 for the first time in four years

 

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Director of Sales,
Chicago, IL
(2010 to 2018)

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Ventura Foods,
Brea, CA
2006 to 2010
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Director of Sales,
Philadelphia, PA
(2006 to 2010)
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T. Marzetti,
Columbus, OH
2000 to 2006
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Region Sales Manager,
Chicago, IL

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High Liner Foods,
Portsmouth, NH
2000 to 2006
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National Account Manager,
Philadelphia, PA
(2004 to 2006)

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Territory Sales Manager,
Orlando, FL
(2000 to 2004)

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Education
Bachelor of Science,
Yale University
2000

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Master of Business Administration,
Yale University
2002

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Associations, Certifications, and Activities
Habitat for Humanity
Board Member
Skills